Gin­spi­ra­tional new ideas

Is its supremacy wan­ing? Not if th­ese new va­ri­eties have any­thing to do with it

The Daily Telegraph - Telegraph Magazine - - Content - Amy Bryant

AS I WRITE, the sug­ges­tion of gin fa­tigue is mak­ing head­lines in the papers after the fall in sales growth (knock­ing off £2 bil­lion from the value of its shares since last au­tumn) of Fev­ertree. The pre­mium tonic pro­ducer (whose cu­cum­ber and Mediter­ranean mix­ers have be­come favourites in my house­hold) was founded 15 years ago and its bot­tles are now com­mon­place in restau­rants, bars and su­per­mar­kets across the coun­try. It might be, an­a­lysts sug­gest, that the royal wed­ding and the men’s foot­ball World Cup con­trib­uted to more favourable fig­ures last year; anec­do­tally, at least, there seems to be lit­tle ev­i­dence that the na­tion’s love of gin and its ac­cou­trements is wan­ing.

In fact, two years ago, gin was added to the of­fi­cial in­fla­tion shop­ping bas­ket – the in­dex used by the Of­fice for Na­tional Sta­tis­tics to mea­sure con­sumer price rises. And the lat­est beau­ti­ful bot­tles (see Mer­maid’s turquoise fish-scaled glass), in­tic­ing la­bels (such as the stained-glass-style Jar­rold’s) and ad­ven­tur­ous flavours make it a drink to trade up to.

At a re­cent bar­be­cue with friends, pink gin was our pour of choice, closely fol­lowed by Aldi’s Greyson’s Seville Orange & Per­sian Lime gin, which re­cently beat the big brands in in­dus­try blind-tast­ing awards. The Telegraph’s drinks colum­nist, Susy Atkins, tells me that rum will be the hottest spirit to­wards the end of this year, but sum­mer re­mains gin’s do­main. It’s worth tak­ing fel­low colum­nist Xan­the Clay’s ad­vice for G&TS at al fresco gath­er­ings: line up a few bot­tles with a mix of ton­ics and gar­nishes (grape­fruit, rosemary, mint, melon) in a DIY sta­tion, then ev­ery­one can make their own be­spoke drink.

Jar­rold’s Lon­don Dry Gin Jar­rolds, £38.50, drink­jar­rolds.co.uk

Isle of Wight Dis­tillery, £39.50, mer­maid­spirit.uk Mer­maid Gin

Elder­flower Liqueur Ed­in­burgh Gin Dis­tillery, £18.50 for 50cl, ed­in­burgh­gin.com

Greyson’s Seville Orange & Per­sian Lime Gin Aldi, £14.99, aldi.co.uk

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