Beauty brains/the manual
Do-everything creams and old-school shaving
The beauty industry is having a quiet word with itself. ‘Psst... I think it’s time to make fewer products.’
Surely not? I hear you say. Yes, it’s true: less is the new more. Layering (applying multiple skin ointments – serums, essences, creams – in a specific order) is clogging up our bathroom cabinets, damaging the environment and stretching our pockets.
You could just ditch all the accoutrements and make do with a bog-standard moisturiser, but then your skin might go south, and I for one could think of a handful of other sacrifices I’d rather make (fewer flat whites, perhaps). You see, many of the most effective active ingredients must be different viscosities to get to where they need to go; creams sit on the surface, essences and serums penetrate slightly deeper, and so on.
However, Venn’s Age-reversing All-in-one Concentrate brazenly claims to do the job of a multistep ritual in one. Erm, how? With 19 peptides and antioxidants, that’s how. Venn’s cofounder Brian Oh tells me, ‘The key is its patented multilayer delivery system, which enables the active ingredients to penetrate past the skin’s surface.’
I’m inclined to believe him, as there are clinical trials behind the cream that prove skin stays hydrated for up to 24 hours and pigmentation, fine lines and wrinkles are reduced. You can feel it hydrating the minute you put it on – and I swear my face is sitting a little higher on my cheekbones. Venn isn’t the only brand taking on layering – but it’s certainly one of the most rigorously tested. Here are five more that make the grade…
ONE-STEP WONDER Age-reversing Allin-one Concentrate, £155, Venn (net-a-porter.com)