WE ARE LOS­ING FAITH IN ON­LINE RE­VIEWS

The Daily Telegraph - Travel - - FRONT PAGE -

The sur­vey also sug­gested that among younger age groups – the most vo­ra­cious con­sumers of so­cial me­dia – there has been a sig­nif­i­cant drop in trust in re­view sites as sources of in­for­ma­tion and in­spi­ra­tion for their hol­i­days (down from 53 per cent to 39 per cent). Other sur­veys sug­gest that, over­all, fewer than 25 per cent of us trust so­cial me­dia. So where – apart ob­vi­ously from Tele­graph Travel – will peo­ple get re­li­able hol­i­day ad­vice in fu­ture? The travel in­dus­try hopes, of course, that we turn to them for in­spi­ra­tion

and guid­ance. the mar­ket. He sees that as a huge op­por­tu­nity to grow. And, in the wake of the col­lapse of Primera Air at the be­gin­ning of this month, he pre­dicted fur­ther air­line fail­ures due to high oil prices – bad for con­sumers, but un­likely to harm the growth prospects of the air­lines which stay in busi­ness.

DANIELLE DEMETRIOU

TOKYO EX­PERT But no-frills air­lines have flour­ished by of­fer­ing a flight-only ar­range­ment – the more com­plex they be­come, the harder it may prove to fo­cus on what they do best.

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