WE ARE LOSING FAITH IN ONLINE REVIEWS
The survey also suggested that among younger age groups – the most voracious consumers of social media – there has been a significant drop in trust in review sites as sources of information and inspiration for their holidays (down from 53 per cent to 39 per cent). Other surveys suggest that, overall, fewer than 25 per cent of us trust social media. So where – apart obviously from Telegraph Travel – will people get reliable holiday advice in future? The travel industry hopes, of course, that we turn to them for inspiration
and guidance. the market. He sees that as a huge opportunity to grow. And, in the wake of the collapse of Primera Air at the beginning of this month, he predicted further airline failures due to high oil prices – bad for consumers, but unlikely to harm the growth prospects of the airlines which stay in business.
TOKYO EXPERT But no-frills airlines have flourished by offering a flight-only arrangement – the more complex they become, the harder it may prove to focus on what they do best.