The Daily Telegraph - Saturday - Travel
EXPERIMENTAL GROUP
This Parisian company disrupted the cocktail scene in Paris with its speakeasy-style bars, and followed in London, New York and Ibiza. Their foray into hotels, in Paris and London, is more recent but no less successful. Designer Dorothée Meilichzon has created a kitsch and very in-vogue style: geometric prints, sculptural headboards, and pink parlour-esque bathrooms. Cocktails, of course, play a part, even in rooms (minibars contain pre-mixed concoctions). This month, the group opens a hotel in Verbier and has taken over the Farm Club, an après-ski institution. Venice, in the Adriatica Societa di Navigazione building, and a heritage property in Menorca follow next summer. Rooms from €160; experimentalgroup.com