Giv­ing voice to the real ex­perts on in­vest­ment ser­vices – you

The Daily Telegraph - Your Money - - FRONT PAGE -

Holly Mackay

cus­tomer ser­vice. “They gen­uinely seem to care about their cus­tomers, pro­vid­ing ex­cep­tional ser­vice and non­jar­gon com­mu­ni­ca­tion.”

Win­ner: AJ Bell Youin­vest

The firm treads a care­ful line be­tween com­pet­i­tive charges and good ser­vice. In­vestors want both and praised the “ex­cel­lent ser­vice and great com­pet­i­tive prices.”

Run­ner-up: Wealth­ify

A rel­a­tively new player, this “robo- ad­viser” of­fers a new ap­proach to in­vest­ment, strip­ping out much of the gob­blede­gook and jar­gon. It scored par­tic­u­larly highly with fe­male in­vestors, who praised the clear, straight­for­ward ap­proach. Com­mended: In­ter­ac­tive In­vestor and True Po­ten­tial In­vestor

I am on a per­sonal cru­sade to chal­lenge pen­sion providers to stop send­ing out 20 pages of mean­ing­less jar­gon, which largely end up in Bri­tain’s bins.

For this cat­e­gory we sup­ple­mented read­ers’ votes with scores from four in­de­pen­dent judges who re­ally do read all the com­mu­ni­ca­tions from providers: Romi Savova of Pen­sionBee, Henry Tap­per of Pen­sion PlayPen, Sharon Sutton of Thorn­ton Chartered Fi­nan­cial Plan­ners and Richard Al­lum of The Para­plan­ners.

In­ter­est­ingly, the larger and older the firm, gen­er­ally the worse the scores. Big firms take note.

Win­ner: Har­g­reaves Lans­down

One dis­sent­ing judge found Har­g­reaves too tech­ni­cal, but it was pop­u­lar with most and with con­sumers. Print, on­line and good old­fash­ioned phone sup­port were sin­gled out for praise.

‘Awards need to change: there is no bet­ter judge of qual­ity than the cus­tomer’

Run­ner-up: True Po­ten­tial In­vestor

This fi­nan­cial ad­vice firm from New­cas­tle also of­fers di­rect ser­vices to con­sumers and has been ac­tive in en­gag­ing with newly auto-en­rolled work­place pen­sions cus­tomers.

Win­ner: In­vestec Click & In­vest

Many new brands are shak­ing up the in­dus­try with bet­ter dig­i­tal ser­vices. But to suc­ceed in an in­dus­try bereft of trust, new brands have to be recog­nised by con­sumers as well as of­fer­ing some­thing new and rel­e­vant.

On brand aware­ness with our vot­ers, top scor­ers were In­vestec Click & In­vest, NatWest In­vest and San­tander In­vest­ment Hub.

We judged In­vestec Click & In­vest to be a de­serv­ing win­ner for its easy on­line jour­ney, its use of so­cial me­dia and its in­no­va­tive cam­paigns, which do not just copy the sta­tus quo.

The in­au­gu­ral Con­sumer In­vest­ment Awards took place at Café de Paris in Lon­don

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