PETS THAT BRING HOME THE

BACON Pets are notoriously expensive, but savvy owners have been cashing in on their animals using social media. Cute animals can grow huge followings online. The most popular pet account on photo app Instagram is Jiffpom, a pomeranian dog, with 10.4 million followers. Attracting attention can also be lucrative, as a sponsored post could net his owners £25,000, according to data from marketing agency Pilot Fish Media. Others with a more modest fan base have also made money from their pets. Simone Partner, a 28-year-old influencer who posts online as Eltoria, earned around £20,000 last year from sponsored posts that included her springer spaniel, Brooke, and her pet pig, Milo.