The Daily Telegraph

McDonald’s shuns peace deal

- By Dan Hyde CONSUMER AFFAIRS EDITOR

MCDONALD’S has spurned an offer from rival fast food chain Burger King to collaborat­e on a dish to celebrate the Internatio­nal Day of Peace.

In the marketing stunt, Burger King proposed to create a “McWhopper”, which would have had six ingredient­s from the Big Mac and six from its own Whopper burger.

The burger would have been sold only on Sept 21.

But Steve Easterbroo­k, McDonalds’s chief executive, said: “We love the intention but think our two brands could do something bigger to make a difference.”

Newspapers in English

Newspapers from United Kingdom