Ukip could axe purple and yellow look
THE UK Independence’s purple and yellow colours and its pound sign could be ditched in a major rebrand as the party prepares for a post-Brexit future.
Only the name, Ukip, is safe because it is worth “millions of pounds”, Paul Nuttall said.
The party’s leader said that he would unveil a new image of a “post-Brexit Ukip” at the party’s annual conference in Torquay in September.
Mr Nuttall said: “We are going to rebrand the post-Brexit Ukip and it will all be launched at the annual conference in Torquay in September.”
The party’s pound sign logo might disappear as well as its familiar yellow and purple colours, Mr Nuttall said, adding: “Everything is up for debate.”
Plans for the overhaul were due to be discussed at a meeting of the party’s National Executive Committee yesterday afternoon.
Mr Nuttall said the name of the party was “the one thing that is off the agenda but everything else we will talk about”
He said: “Ukip’s brand is worth a lot of money. It is one of the most recognised brands.
“It was worth millions back in 2008 when we looked at the cost of rebranding and it came into the millions.
“I think it needs modernising – we need a different feel to the party as we move into the post-Brexit age.”
Mr Nuttall – who was wearing a yellow and purple tie – said Ukip had orig- inally settled on purple and yellow branding “because there were no other colours available”.
He shrugged off any concerns that he was having to lead Ukip in the shadow of his predecessor Nigel Farage, who attended the speech in a London hotel.
Mr Nuttall said: “I want him to be on the telly and radio selling Ukip’s message because he is one of the best communicators in British politics today.”
Mr Nuttall also brushed off the resignation of the party’s sole MP, Douglas Carswell, saying that the Ukip does not need any representation in the House of Commons to influence Britain’s exit from the European Union.
Mr Nuttall warned Theresa May the Eurosceptics would be the “guard dogs” of Brexit.