May abandons personal attacks in favour of message of hope in bid to boost ratings
THERESA MAY will today abandon her strategy of attacking Jeremy Corbyn as she urges voters to join her on a “great national mission” to deliver a successful Brexit.
On a visit to the North East, the Prime Minister will deliver a positive message about the “great things” Britain can do after it leaves the EU.
In an email to voters yesterday, Mrs May also said she was “excited about the future” – a marked departure from the “project fear” tactic that has characterised much of the campaign so far.
It will be seen as an admission that the Tories’ largely negative strategy, targeting Jeremy Corbyn’s “weak leadership”, has failed to inspire voters.
Polls have shown the Tories’ lead over Labour narrowing from more than 20 points to single digits now, and a Yougov analysis for The Times yesterday predicted that the Conservatives could even lose seats and with them their parliamentary majority. Although Mr Corbyn has had an error-strewn week, there is little evidence that it has affected his personal ratings.
Labour aides believe Mr Corbyn is gaining in popularity with every television interview he does.
Mrs May will attempt to shore up her own ratings with her speech today.
She will say: “The promise of Brexit is great, the opportunities before us enormous. If we get Brexit right, then together we can do great things.”