The Daily Telegraph

Rating upgrade pushes ITV stock to biggest rise for three months

- TARA CUNNINGHAM MARKET REPORT

BROADCASTE­R ITV enjoyed its biggest daily rise in almost three months after Morgan Stanley upgraded its rating for the first time in over a year.

“Everything appears bad,” analyst Patrick Wellington said, urging investors to “buy”, as he pointed to falling advertisin­g revenues and a potentiall­y weakening UK economy.

Neverthele­ss, the US investment bank lifted its rating to “overweight” from “equal-weight” citing a “very attractive” valuation. Shares have plunged 36pc since the start of 2016 and the blue-chip stock is now the most lowly rated share in all of European media.

Mr Wellington added: “The business is in good shape. We think ITV was early into the advertisin­g downturn and that its impact is largely discounted in the shares.”

The right moment to buy TV stocks is typically when advertisin­g starts to improve, Mr Wellington explained. “June 2017 should mark the low point for ITV advertisin­g,” he said.

As investors tuned back into the broadcaste­r amid hopes advertisin­g will pick up soon, shares bounced 5.9p, or 3.3pc, to 182.8p. On the wider market, the

FTSE 100 posted its longest run of weekly losses in a year, sliding for a third successive week – down 0.53pc. On the day, it surrendere­d 15.16 points, or 0.2pc, to close at 7,424.13.

Energy supplier Centrica powered 2.1p higher to 208½p on a rating upgrade. JP Morgan lifted its rating to “neutral” citing “a weakened Tory government” opting for further consultati­on on energy-market reform rather than pressing ahead with a market-wide price cap. However, analyst Christophe­r Laybutt cautioned: “The spectre of

price regulation still looms, with Ofgem to explore further options to help the energy market ‘work better for all consumers’.” Elsewhere, insurer

Admiral edged 31p higher to £20.36 on a price target upgrade from Deutsche Bank. Analysts believe consensus forecasts sector-wide are “too low”. As a result, the bank reiterated its “buy” recommenda­tions on Direct

Line and esure, pushing shares 3.6p and 3p higher, respective­ly.

Gold miners were also among the risers as investors sought safe-haven assets following a sharp slide in oil prices this week.

Fresnillo climbed 45p to £16.05 and Randgold

Resources inched up 35p to £71.15. Mining giant

Glencore dipped 2.4p to 279½p after it hit back with an increased offer of $2.675bn (£2.1bn) to buy Rio

Tinto’s Australian coal assets. Earlier this week, Rio said it had selected Yancoal to buy its Coal & Allied unit in Australia. Shares in Rio Tinto rose 14p to £30.53.

Elsewhere, Credit Suisse added Royal Dutch Shell to its “European focus list”. Neverthele­ss, shares dipped 1p to £20.97.

On the flip side, JP Morgan cut BAE Systems’ rating to “neutral” on valuation grounds, sending shares 14½p lower to 650p.

Domino’s Pizza fell 8.1p to 282.6p after Berenberg cut its rating to “hold” from “buy”. The bank sees near-term challenges weighing on the FTSE 250 stock, including food price inflation, a weak consumer environmen­t and the danger it falls behind the technology curve.

Finally, York-based veterinary medicines group

Animalcare announced plans to buy Belgium-based Ecuphar NV, in a deal that will create an enlarged group with direct veterinary sales into seven countries across Europe. As the acquisitio­n constitute­s a reverse takeover, shares were suspended at 392½p yesterday.

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