Queen of breakfast telly likes milk in more than her coffee

Holly Willoughby has revealed that she bathes in cow’s milk. There now.

It would be nice to just leave it at that, because if there’s one thing modern celebrities need even more than a white tiger on a diamanté leash, it’s a little more mystique.

But this is impossible to ignore. Like Cleopatra before her, the queen of breakfast telly takes her soak like she takes her coffee; flat and white.

To those unfamiliar with her oeuvre, blameless mother-of-three Holly, co-host of ITV’S This Morning, is blonde and bubbly with apple cheeks and the on-screen presence of a Nativity play angel.

She’s also a grafter and one smart cookie (maybe that’s why she enjoys a dip in milk?) who has declined to discuss her recent dramatic weight loss – and not even because she has a DVD to flog.

No wonder her fans are frothing at this new beauty revelation – despite the fact the 36-year-old uses the cheapo powdered stuff rather than full-fat organic Jersey.

Could this be the reason why her skin glows? I have no idea.

Do I approve of such downto-earth decadence? Only a churl would be so lactoseintolerant.

Dairy me: another bizarre celebrity beauty trend, but could Holly, right, be on to something? Above, Elizabeth Taylor in the 1963 film Cleopatra