Want to smell like skunk? ‘Eau de cannabis’ could be the scent for you
CANNABIS is tipped to become “the scent of the season” after one of Britain’s biggest perfume retailers announced that it is selling a marijuana fragrance.
The Perfume Shop has become the first on the high street to sell 212 VIP Men Party Fever, from Carolina Herrera, a cannabis themed scent.
The controversial perfume, which comes in a green and blue bottle, retails at £59.99 for 100ml and describes itself as “an energising potion of vibrant ginger and burning cannabis”.
A Perfume Shop spokesman said: “In recent months, cannabis has managed to successfully shrug off its negative reputation to become one of the biggest buzzwords in the beauty world, with brands and retailers launching ranges infused with the plant extract.
“While many may begin to imagine a skunk-infused scent, Carolina Herrera 212 VIP Men Party Fever is an elegant, refined summer scent that opens with a spicy energy then mellows with a herbaceous cannabis accord in the heart, giving the fragrance, and the man wearing it, an edge of risk.”
The perfume includes cannabidiol, a non-psychoactive compound derived from the cannabis plant. Cathy Newman, The Perfume Shop’s marketing director, said it was “the scent of the season, designed to lift your spirit and exude the feeling of summer”.
♦ Doctors should be allowed to pre- scribe medicinal cannabis, the Advisory Council on the Misuse of Drugs has said, as there is “evidence of medicinal benefit of some of these products”.
It recommended they should be able to be prescribed as long as they meet appropriate safety standards.
The “scent of the season”, we are told, is to be a fragrance for men that will give them “an edge of risk”. The smell will come from cannabis. But has the company releasing this dreamboat drug-fug thought it through? Will the brightest and most beautiful women in the room fling themselves at the man with the bittersweet niff? A cannabis smell may not always be redolent of carefree, glamorous summer parties. It can as easily suggest a damp seat in a bus shelter on the A38 after dark in February. In any case, smells with pleasant associations are not always pleasant per se. A much-loved labrador, home from a ramble in wet undergrowth, is welcome to lie by the Aga, but marketing its doggy effluvium would be an uphill task. As for the new cannabis scent, it might prove addictive, but could end up a drug on the market.