The Daily Telegraph

THE HOT DISCOVERY

- SW

In Paris, “showrooms” – an alternativ­e to the runway, where brands present collection­s straight to the buyers – are two a centime. La Fetiche’s bright knitwear and confident silhouette­s cut through the noise. The designers,

April and Orély (both ex-sonia Rykiel), set about designing things they loved and wanted to wear. The pieces are made between Scotland (where April lives) and France (where Orély lives), and are named after their icons: Helmut, Hockney and Yoko among others. The knitwear is knockout, the craftsmans­hip is truly brilliant, and the new brand is exemplary when it comes to Anglo-european relations.

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