Where do we stand on…

…having a change of bedding delivered

To (mis)quote Benjamin Franklin, the only certainties in life are death, taxes… and changing your bedding. Even millennials, criticised as overgrown children who rely on their smartphone for every menial household chore, have to swap their duvet cover from time to time. It’s good, honest work that grounds us in reality and reminds us of the simpler aspects of life.

Or so you’d think. Bedding-delivery start-up Coyuchi, known as “Netflix for duvets”, is becoming popular with young people, who simply tap an app and wait for fresh linen to arrive at their (probably rented) house every six months.

Coyuchi (which seems to have rejected the more pun-friendly title “Deliver snooze”) promises to “help turn your home into a unique and personal sanctuary”. Its linen is designed with “reverence for the planet” and its materials are “organically grown”. The full duvet, sheet, and towel combination would set each twentysomething back at least £15 per month – and that’s assuming that they opt for the very cheapest option, which, of course, they won’t because what else are they going to spend their disposable income on now housebuying is out of reach?

It’s easy to judge, but just think of the creativity it will unleash. The invention of the washing machine in the Twenties, it is said, gave women time to dance, socialise, and get jobs. Now that millennials won’t have to stick their avocado stained sheets in the washing once a month, Coyuchi may well prompt the next wave of social change, driving customers into cafes, hipster coffee bars, and craft beer breweries across the land. So thank you, Coyuchi, but we’ll want our money back if our bedroom doesn’t quite become a sanctuary.