Yard of Jaffa Cakes shrinks to 28in at Christmas
BISCUIT giant Mcvitie’s has come under fire for shrinking the size of its Christmas “yard” of Jaffa Cakes to just 28in – and including eight fewer treats.
Last year the snack giant was criticised when a normal pack size shrunk from 12 cakes to 10.
Now Mcvitie’s has reduced the total number of Jaffa Cakes in the Christmas product from 48 to 40 – but the price has not reduced with it. The cracker still sells for £3 in Tesco and is noticeably smaller than last year’s offering – weighing in at just under 500g (17.6oz) compared to the 750g (26.5oz) packet sold in previous years.
A spokesman for Mcvitie’s said: “It was over a year ago that we announced changes to the pack sizes of our Jaffa Cakes. These changes included more options for Jaffa lovers introducing snack and sharing-style packs and also changing our standard packs from 12 cakes to 10. Our new seasonal “Jaffa Cracker”! consists of four individual packs of 10 cakes which are stacked and designed to be gifted over the festive period.”
Categorisation of Jaffa Cakes as a chocolate-covered cake rather than a chocolate-covered biscuit was the subject of a tribunal in 1991 after Mcvitie’s argued it was a cake and VAT therefore did not have to be paid on it.
The court ruled in the biscuit giant’s favour and no VAT is paid on the cake in the UK.