Yard of Jaffa Cakes shrinks to 28in at Christ­mas

The Daily Telegraph - - News - By Daily Tele­graph Re­porter

BIS­CUIT gi­ant Mcvitie’s has come un­der fire for shrink­ing the size of its Christ­mas “yard” of Jaffa Cakes to just 28in – and in­clud­ing eight fewer treats.

Last year the snack gi­ant was crit­i­cised when a nor­mal pack size shrunk from 12 cakes to 10.

Now Mcvitie’s has re­duced the to­tal num­ber of Jaffa Cakes in the Christ­mas prod­uct from 48 to 40 – but the price has not re­duced with it. The cracker still sells for £3 in Tesco and is no­tice­ably smaller than last year’s of­fer­ing – weigh­ing in at just un­der 500g (17.6oz) com­pared to the 750g (26.5oz) packet sold in pre­vi­ous years.

A spokesman for Mcvitie’s said: “It was over a year ago that we an­nounced changes to the pack sizes of our Jaffa Cakes. Th­ese changes in­cluded more op­tions for Jaffa lovers in­tro­duc­ing snack and shar­ing-style packs and also chang­ing our stan­dard packs from 12 cakes to 10. Our new sea­sonal “Jaffa Cracker”! con­sists of four in­di­vid­ual packs of 10 cakes which are stacked and de­signed to be gifted over the fes­tive pe­riod.”

Cat­e­gori­sa­tion of Jaffa Cakes as a choco­late-cov­ered cake rather than a choco­late-cov­ered bis­cuit was the sub­ject of a tri­bunal in 1991 af­ter Mcvitie’s ar­gued it was a cake and VAT there­fore did not have to be paid on it.

The court ruled in the bis­cuit gi­ant’s favour and no VAT is paid on the cake in the UK.

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