Drive against nuisance cold calls fails to cut numbers
A GOVERNMENT crackdown on cold calls from claims management firms is failing to reduce the number received by households, data suggests.
In September claims firms, including PPI callers, were for the first time banned from phoning households without their prior consent.
But analysis done for this newspaper of thousands of calls made in the weeks since the policy was introduced has shown there has been no statistically significant subsequent drop.
This is despite calls from claims management companies making up around 40 per cent of all nuisance calls.
In the two years before the ban between 30 and 40 per cent of calls received by Truecall devices, which filter out unwanted calls, were from nuisance callers.
In the weeks since the ban the proportion of nuisance calls held steady at between 36 and 38 per cent.
The new measures, which came into effect on Sept 8, mean that companies are now only allowed to contact households who have opted-in to receive such contacts.
Previously, people have had to “optout” of receiving such calls by registering their numbers with the Telephone Preference Service or withdrawing their consent while on the call.
Around one in five nuisance cold calls come from foreign numbers, according to Truecall, meaning they cannot be stopped by the Government’s cold call ban or the Telephone Preference Service.