Ofcom to make broadband providers advertise their best deals

BROADBAND providers will be forced to advertise their cheapest deals under new Ofcom rules.

Half of British households could switch to faster broadband today, according to the regulator, as it announced proposed new rules that would make internet providers tell customers about their best deals.

At present millions of broadband customers are being overcharged for their broadband as they do not realise that their contracts have ended and they have been moved on to a higher rate. Ofcom said that 94 per cent of UK homes and offices could now access superfast broadband, but less than half have taken it up, and many were paying more than they needed to.

It has launched a new “Boost your Broadband” website (boostyourbroadband.com) to help consumers switch and save money.

The website asks users to enter their postcode before telling them the different broadband speeds that are available in their areas. Users can then choose what type of internet user they are and will be offered tips on how to get the best deal from their current provider or elsewhere.

The site has been backed by the Government and consumer body Which? as well as the consumer champion Gloria Hunniford.

Ofcom chief executive Sharon White said: “We’re concerned that many loyal broadband customers aren’t getting the best deal they could.

“So, we’re reviewing broadband pricing practices and ensuring customers get clear, accurate information from their provider about the best deals that they can offer.”

The new rules propose that internet firms, as well as mobile, landline and pay-tv providers, must alert customers about their best deals or tariffs.

They must do so when any deal customers are on is ending, and every year after, if they do not change their deal.

Kelly Tolhurst, the parliamentary under-secretary of state for business, energy and industrial strategy, said: “Our consumer protection regime is one of the strongest in the world but there is always more to do to ensure people know their rights.

“I welcome Ofcom’s campaign to help consumers find deals. Broadband is vital and we want to see people getting a high-quality service without paying more than they need to.”