Honouring female trailblazers
Zenith has always been a pioneer, accompanying explorers on expeditions or aviators on historic distance flights. Now, the house has homed in on the achievements of a roster of remarkable women via its Dreamhers venture, which sees high achievers in various fields, including ballerina Precious Adams and Michelin-starred chef Amandine Chaignot, feature in its campaigns.
“I was attracted to the fact that a watch brand was focusing on female empowerment, because in a male-dominated industry that’s rare,” says English National Ballet dancer Adams, who trained at the Bolshoi in Russia. “It feels right to work in a way that supports and lifts women up.”
That translates in real terms into panel discussions on the brand’s website and support of a breast-cancer charity, as well as a dazzling new timepiece connected to the campaign in the form of a women’s version of its iconic Chronomaster Original.
Translucent mother-of-pearl comes in different shades, with a creamy white dial featuring two chronograph counters and a running-seconds sub-dial in varying gradients of cloudy blue on one version, and coffee and fawn tones on another. Instead of overloading the dial with jewels and decoration, a sprinkling of diamonds is confined to the lugs, an appropriately dazzling frame for this subtly elegant piece that’s grown up and nuanced rather than playing to the obvious codes. In that respect, it’s a thoroughly 21stcentury timepiece. SD
Zenith Chronomaster Original in steel and diamonds, £10,900; zenith-watches.com