Do give me a ring on Sunday, dear readers
Ho ho home is where the heart is and where charity starts as well, especially at this time of year. Away from the political fray and new Covid measures, Christmas is coming.
And with it, The Daily Telegraph Charity Appeal phone-in, that day when you, dear readers, unfailingly demonstrate your care for others far less fortunate, and make the midwinter less bleak for those in need.
On Sunday, journalists like me will be manning, and indeed womanning, the lines to take your generous donations. We will be full of cheer, at least two metres of mini mince pies apart and delighted to pause and chat with every last one of you.
This year’s charities have been chosen not just because they desperately need support, but because we believe they will strike a real chord.
The Duke of Edinburgh’s Award, arguably the most lasting legacy of its late patron, Prince Philip, is a life-changing challenge that boosts confidence, instills resilience and has aided social mobility for the young and underprivileged since it was set up 65 years ago.
Alzheimer’s Society offers a beacon of hope for those struck down by dementia, supporting sufferers and helping them to live fulfilling lives after their diagnosis. At an immensely frightening time, when the future looks bleak and lonely, dementia advisers are on hand to provide the sort of practical and emotional help people urgently need.
Cancer support and information are key planks of Maggie’s, which runs innovative drop-in centres around the UK as well as online services. These comfortable rather than clinical spaces are a far cry from utilitarian NHS waiting rooms, but still within hospital grounds, so cancer patients and their families can visit for advice and companionship.
Our fourth and final charity is Dogs Trust, the nation’s largest dog welfare charity, where 15,000 animals pass though its doors annually. Britain has always been a nation of dog lovers but during the pandemic, a great many more of us have found great consolation, comfort and even joy in the company of pets.
But this has also led to a shocking rise in puppies discarded through no fault of their own, who are looking for forever homes.
This Sunday you can show your support for all, some or just one of these charities by calling us. We will be waiting to accept your donations, wish you a Merry Christmas and thank you for digging deep to bring a little more joy to the world.