The Daily Telegraph

Scratch-n-sniff cards on Lottery menu

- By Oliver Gill

SCRATCH cards that give off the smell of chocolate could appear on Britain’s shelves as control of the National Lottery is handed over to Czech-owned gambling business Allwyn.

After months of legal wrangling, the Gambling Commission has signed a 10-year contract for Allwyn to run the National Lottery. The deal gives the new operator “greater flexibilit­y” in how it runs the lottery and Allwyn is understood to want to dramatical­ly increase the number of people buying scratchcar­ds.

Sir Keith Mills, Allwyn bid chairman, said: “In our bid proposals we set out our plans to win back customers that have stopped playing and to bring a new generation of players to the National Lottery by introducin­g new games and technology to capture the imaginatio­n of the nation.”

Sources said the operator wants up to 70pc of the population to buy scratch cards. One idea thought to be being considered is chocolate-flavoured scratch-n-sniff cards, which Allwyn offers in other markets and proved popular.

Allwyn, owned by Czech billionair­e Karel Komárek, was selected as “preferred bidder” earlier this year, replacing Camelot.

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