Cancer surgery Waitrose cuts ad’s sun tan scene after outcry

Waitrose has altered a section of its Christmas commercial that showed two farmers comparing sun tans following criticism by a skin cancer charity and patients.

The television advertisement shows producers during the year as they grow and harvest food for the Christmas lunch table, including a scene in which two compare their tanned arms from working outside.

The supermarket previously apologised after Melanoma UK and viewers raised concerns that the scene glorified sun tans and failed to highlight the dangers of sun exposure.

The scene has now been cut from the commercial.