The Daily Telegraph

Toblerone forced to remove Matterhorn after leaving Switzerlan­d

- By Daily Telegraph Reporter

THE Matterhorn mountain’s peak that appears on Toblerone packaging is to be removed.

Mondelez Internatio­nal, the manafactur­er of Toblerone, is moving part of the chocolate production from its home country of Switzerlan­d to Slovakia.

The change is in line with Swiss legislatio­n that protects items claiming to be from the country under the Swissness Act. Toblerone packaging will now read “establishe­d in Switzerlan­d”, rather than “of Switzerlan­d”, according to Aargauer Zeitung newspaper.

The act decrees Swiss national symbols or products claiming to be “Swiss made” must contain at least 80 per cent of the product’s raw materials that have come from Switzerlan­d. For milk and dairy products, 100 per cent of the raw materials must come from Switzerlan­d.

However, exceptions are made for raw materials and ingredient­s that cannot be directly sourced from Switzerlan­d – including cocoa.

The image of the mountain will be swapped for a more standardis­ed summit, according to Mondelez. A spokesman said: “The packaging redesign introduces a modernised and streamline­d mountain logo that aligns with the geometric and triangular aesthetic.”

The shape of Toblerone resembles the pyramid shape of the Swiss summit.

Hidden within the icon is an image of a bear, representi­ng the national animal of Bern, the Swiss capital.

The name is said to be a mix of the surname of the bar’s inventor, Theodor Tobler, with torrone – the almond nougat contained in the chocolate.

The chocolate bar has been produced in Berne since 1908.

 ?? ?? The famous Toblerone packaging, with its Alpine peak, is set for a redesign
The famous Toblerone packaging, with its Alpine peak, is set for a redesign

Newspapers in English

Newspapers from United Kingdom