Johnnie Walker keeps on walking

JOHNNIE WALKER Princes Street has released artist’s impressions of the “experiential whisky retail concept” which will liven up the capital’s famous shopping street.

The Johnnie Walker retail store will be located on the ground floor of the eightfloor visitor experience, with a shop front on Binns’ Corner at Princes Street and Hope Street.

With limited edition bottlings, “exclusive liquids”, merchandise and a personalisation custom studio, the space will use visual theatre and storytelling to take shoppers on an immersive journey into the world of Johnnie Walker and whisky.