Paper Tiger earns stripes

WEST END BASED business, Paper Tiger, has won the RETAS award for Best Independent Greeting Card Retailer in Scotland.

Now in their 17th year, the RETAS are the industry awards dedicated to greeting card retailers of all shapes and sizes. With one in six shops in the UK selling cards, to win an award is a notable achievement.

The awards are decided following a poll of greeting card suppliers, sales reps and agents, which is then verified by a panel of experts.

Paper Tiger owner, Michael Apter, attended the awards lunch at the Grosvenor House Hotel in London where the ceremony was hosted by actor and comedian Stuart Goldsmith. Michael said: “I am absolutely delighted to be recognised as the Best Independent Greeting Card Retailer in Scotland. Being nominated amongst so many great independents is an honour, and winning is heartwarming recognition of the efforts that the whole Paper Tiger team has made to ensure we have maintained our standards throughout the last difficult year.”

Progressive Greeting Magazine’s co-owner, Jakki Brown, paid tribute to The RETAS finalists and winners, highlighting that in one of the most torrid times for retailers ever, “so many showed their true grit and determination, learning new skills and instigating initiatives to enable them to nurture their customers’ loyalty.”