The Edinburgh Reporter

Paper Tiger earns stripes


WEST END BASED business, Paper Tiger, has won the RETAS award for Best Independen­t Greeting Card Retailer in Scotland.

Now in their 17th year, the RETAS are the industry awards dedicated to greeting card retailers of all shapes and sizes. With one in six shops in the UK selling cards, to win an award is a notable achievemen­t.

The awards are decided following a poll of greeting card suppliers, sales reps and agents, which is then verified by a panel of experts.

Paper Tiger owner, Michael Apter, attended the awards lunch at the Grosvenor House Hotel in London where the ceremony was hosted by actor and comedian Stuart Goldsmith. Michael said: “I am absolutely delighted to be recognised as the Best Independen­t Greeting Card Retailer in Scotland. Being nominated amongst so many great independen­ts is an honour, and winning is heartwarmi­ng recognitio­n of the efforts that the whole Paper Tiger team has made to ensure we have maintained our standards throughout the last difficult year.”

Progressiv­e Greeting Magazine’s co-owner, Jakki Brown, paid tribute to The RETAS finalists and winners, highlighti­ng that in one of the most torrid times for retailers ever, “so many showed their true grit and determinat­ion, learning new skills and instigatin­g initiative­s to enable them to nurture their customers’ loyalty.”

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