The Edinburgh Reporter

Gogh figure!

A starry walk-thru exhibition with summertime sunflower selfies

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VAN GOGH ALIVE, the hit exhibition will continue its world tour with a stop at Edinburgh's Festival Square.

Described as “the world's most-visited immersive, multi-sensory experience”,

Van Gogh Alive exhibits the life and work of the Dutch artist.

More than 3,000 images are spectacula­rly presented with stunning detail, including works such as Starry Night, Sunflowers and lesserknow­n paintings that were inspired by Van Gogh's love of Japanese wood prints.

The exhibition has already welcomed millions of visitors in 75 cities around the world - and was dubbed as London's must-see cultural event of Summer 2021.

Created by Grande Experience­s, Van Gogh Alive will take place in Edinburgh from 17 March to 17 July.

Bruce Peterson, Owner of Grande Experience­s, said: "After mesmerisin­g a global audience of more than eight million people and selling-out cities all over the world, including Rome, Sydney and of course our most recent location at Kensington Gardens in London, we're incredibly excited to be bringing Van Gogh Alive to Scotland's capital city. This is an unforgetta­ble cultural experience for all the family.”

State-of-the-art SENSORY4™ immersive gallery technology displays Van Gogh's work in a kaleidosco­pe of colour. Set to an evocative classical score that is delivered via a highfideli­ty 3D sound system, the combinatio­n of sound, visuals and aromas of Provence will give visitors the sensation of walking right into the paintings as if they are living and breathing.

Visitors can create their own souvenirs within a life-sized walk-in representa­tion of Van Gogh's ‘Bedroom in Arles' painting and the iconic ‘Sunflower selfie room' – a 360° mirrored room complete with thousands of sunflowers that have delighted Instagram feeds the world over.

Lyndsey Jackson, of the Fringe Society's ticketing agency, said: "We are delighted to be the ticketing partnering for Van Gogh Alive when it arrives in Scotland for its inaugural opening. This is such a prestigiou­s event, we are sure Scottish audiences will embrace having such an impressive, immersive digital art experience in Edinburgh which appeals to many different communitie­s from families, schools, tourists and culture vultures, through to Van Gogh aficionado­s. Our experience of managing the Fringe's Box Office annually and a host of other events through the year will ensure a smooth customer journey for all ticket purchasers, which is all part of having a great day out.”

Tickets - £22 for adults, £15 for children and free for under 5s. Tickets can be purchased online at: https://vangoghali­veuk.com/edinburgh

The outdoor venue will allow visitor numbers to be controlled for Covid-19 purposes.

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