Niki makes it to champions final
Simply the best at growing her audience
NIKI HUTCHISON has been named as one of six finalists in the Women's Champion category of the Digital Women Awards 2022 after her huge success in offering online support. She began a free Facebook support group for other businesswomen and now has a community of around 25,000.
Niki said: “I was delighted to have made the shortlist,.
“To get recognition at a national level really does give you an extra boost and remind you why you're working so hard.”
She set up The Simplicity Concept to help support women in business in 2017. Two years later she rebranded to her own name and found her specialty in supporting entrepreneurial women to grow their audiences. Niki used to host in-person networking events in Edinburgh but during the pandemic migrated those to online where she runs a free Facebook group - the Audience Growth Collective, a weekly podcast called the Audience Growth Podcast and a group programme called the Audience Growth
Club as well as her marketing agency,
Enjoy Marketing.
Niki said she first set up the community to grow her own support network and create opportunities to work with other women and help them to grow their businesses as well.
She said: “I needed a new challenge and I was really keen to surround myself with likeminded women in my working life,”
“Entrepreneurial women growing all sorts of businesses are now part of the community. They live all across the UK and beyond and are ambitious, determined and inclusive. They want to support each other on the journey.
“Women in the community regularly work with each other. As well as teaching members how to grow their audiences and ultimately sell more, I always buy from as many of them as I can and the opportunities that come from the group are great to see. Just this week someone in the group shared that they had space for a new client, and another member booked a call with her the same day. It can happen that fast.”\
Members of Niki's group get marketing and business tips and can access her regular, free masterclasses. In February next year, Niki plans to team up with other entrepreneuNriikailHwutocmhiseon to bring together marketing experts and host a large scale in-person event in Edinburgh.
The Digital Women awards ceremony is on Friday 14 October at The Ivy,