Letters to the editor

Dear Editor,

Breast Cancer Awareness Month is back again this October and I want to encourage your readers to Wear It Pink, on 21 October. By taking part in Breast Cancer Now’s biggest and brightest fundraising event, readers can help raise as much money as possible for our world-class research and life-changing support services, helping thousands living with breast cancer across the UK.

Breast cancer is the most common cancer in women in the UK. Every 10 minutes one woman is diagnosed and cases have increased by almost a quarter in the last 30 years.

We’re moving towards a vision that by 2050, everyone diagnosed with breast cancer lives, and is supported to live well. Because of the impact of Covid-19, our researchers missed more than 230,000 hours of lab time, and we had to pivot our support services online overnight. Despite these challenges, we continue to provide expert support and vital hope for the future of all those affected by breast cancer, and we’re more determined than ever to reach our goal. We know that with your support, we’ll get there.

Together, we’ve been wearing it pink for over 20 years. We’ve dressed up, baked, quizzed and pulled off all kinds of incredible sponsored challenges. You’ve had a lot of fun and raised over £37.5 million in the process. We’re so proud of what we’ve achieved together, but we can’t stop there. People affected by breast cancer need us – and they need you too.

Ever wanted to dye your hair pink? This is your moment. Voice of an angel? Let the world hear it with a pink karaoke night. Throw on something pink at home, school, or work, or get friends near and far together with a virtual extravaganza. The possibilities are endless. However, you decide to fundraise, you will help make sure that our vital support services and world-class research continues.

So, on Friday 21 October wear it pink, raise money and help us fund life-changing breast cancer research and support. Join us and sign up today at wearitpink.org