WEAR YOUR HEART

For environmentally conscious women who want to embrace a vibrant, timeless style, Gudrun Sjödén’s sustainable Summer 2023 collection is inspired by nature – and doesn’t cost the Earth

Aregard for nature steers every step of the production process at Gudrun Sjödén, with each collection celebrating a plant or natural landscape. The emphasis is on timeless style over fast trends, and the aim is to create a sustainable wardrobe for environmentally conscious women to wear throughout the seasons.

Textile artist Gudrun Sjödén began her brand in the 1970s with a vision of longlasting, colourful and functional clothes for women of all sizes, shapes and ages. Timeless cuts and dazzling prints express a Scandinavian identity fused with global handicraft inspiration. Materials used include recycled, natural and organic fibres that are easy to care for.

Summer 2023 is an eclectic collection inspired by stunning spots around the world: the palette of blues in Stockholm’s archipelago; the golden hues of Occitanie, France; and a warm symphony of colours inspired by the nature of Samone Bagh in India. Summer’s sunniest print is a take on the golden weed, the dandelion.

Gudrun Sjödén’s pieces are created to be worn come rain or shine, whether snuggling up with a book, gardening or hosting a party. In the summer collection, a simply cut dress in organic cotton is available in warm masala, flamingo pink, cool sea green or a natural unbleached tone. Choose colours you love and create a palette to cherish year after year.

The brand has nurtured relationships with its manufacturers over the decades, developing sustainable production with them. This is reflected in organic jersey from Greece and organic cotton grown by Fairtrade certified farmers in India, which is then spun and dyed without chemicals. Wool, linen and plant-based fibres lyocell and modal are chosen for their low impact on the environment.

A warm and creative community surrounds the Gudrun Sjödén brand. Women who cherish nature, eco design and individual expression come together for regular workshops and talks in the London concept store on topics such as DIY crafts, art and sustainable life hacks.

Visit the store at 65-67 Monmouth Street, WC2H 9DG or find out more at gudrunsjoden.com/uk, on the Gudrun Sjödén English Facebook page and on Instagram: @gudrunlondon. Be inspired by our colourful community under the hashtag #gudrunista

Left Flowing pieces inspired by the golden hues of Occitanie in France.

Right A warm colour palette has been drawn from the vibrant colours of Samone Bagh in India and transposed onto natural fabrics.

Middle New for summer 2023 is this dandelion print, available in various styles and celebrating the pollen- and nectar-rich wildflower.