NATURE’S PALETTE
Inspired by the West Yorkshire countryside and committed to sustainable production, Beautiful By George’s new collection adds a statement to walls
When Georgette (George) Sunderland is looking for inspiration for her Beautiful By George bespoke, handpainted murals, she need look no further than the countryside surrounding her home in West Yorkshire. Living in a valley next to the Yorkshire moors and woodland, George is forever grateful for the beauty surrounding her house, and, through her murals, creates pieces that instil a sense of well-being within the home, of ‘bringing the outside in’.
For many years, as well as painting, George ran her own gardening business, giving her a meticulous eye for the detail in flora and fauna, and leading to foliage, flowers, birds and insects featuring widely in her work.
Now, as well as her bespoke commissions, George has designed a beautiful collection of mural panel sets named Spring Tonic. These sustainable mural wallcoverings lend a room the appearance of being inhabited by a hedgerow bursting with billowing grasses, delicate cow parsley, elegant foxgloves, cheery dog roses and whimsical dandelions.
Each Spring Tonic mural comes as three panels on a roll for ease of use, and connects seamlessly so the design can be repeated as many times as desired and works just as beautifully on a single wall as on several to create a real statement.
George has also teamed up with Edward Bulmer Natural Paint to colour-match the beautiful hues in her designs. See George’s website for suggestions on complementary Edward Bulmer Natural Paint matches for each of her colourways.
With George’s love of nature, it was important to her that the Beautiful By George wallcoverings be as kind to the planet and sustainable as possible. The Spring Tonic collection is printed on FSC-certified, eco-friendly non-woven paper that is 100 per cent PET plastic-free and made from 99 per cent renewable raw materials. These include fibres made from renewable PLA, a plant-derived thermoplastic that creates 30 per cent fewer greenhouse gas emissions to manufacture than PET fibres do. Any offcuts can go into the paper recycling collection. The inks used to print the designs are non-toxic and water-based, and the packaging is
100 per cent recyclable – from the box to the clear wrap and stickers, it is biodegradable or compostable.
In addition, each panel set purchase results in trees being planted through justonetree.life, where proceeds not only help with reforestation but provide training, agricultural education and sustainable incomes to families who plant, grow, and protect trees. It is not just about trees on land either; funds go towards underwater kelp forest regeneration, too. George is also a proud signatory of interiordesigndeclares.co.uk, an interior design industry pledge to address climate change and biodiversity loss.
Spring Tonic is beautiful in every sense and is expertly printed in eight delectable colourways. beautifulbygeorge.com ■