NECESSITY HAS MADE NORWICH BE INVENTIVE
SOMETHING is stirring down at Carrow Road. Granted, it helped that, pre-weekend, they were top of the Championship on the back of a run of nine wins from their last 11 league games. But still, the club has undergone something of a transformation in the past 18 months and the signs are that it’s starting to bear fruit. In Stuart Webber they have a sporting director who is building a reputation as one of the best at what he does in England. He appointed David Wagner at Huddersfield in his previous post, and we all know what happened there. And after Webber moved to Norfolk in 2017, he returned to Germany and Dortmund II for Daniel Farke, another manager whose reputation is steadily growing. Farke has had to contend with losing Jacob and Josh Murphy, Alex Pritchard, Jonny Howson and James Maddison in the past two seasons, raising more than £50 million to help plug the Canaries post-Premier League deficit. The arrival of players like Moritz Leitner, Emi Buendia and Teemu Pukki for just a few million is evidence of an intelligent and frugal new approach to recruitment. And Max Aarons, Todd Cantwell and Jamal Lewis have stepped up from an academy invigorated by £5 million raised through the Canary Bond scheme at the end of last season. At the Canaries’ AGM on Thursday evening, owners Delia Smith and her husband Michael Wynn-Jones apologised for their lack of transparency in the past. And Ed Balls, the chairman, spoke of an improved financial outlook after years of excess – even if there are still challenges ahead – and a connection with the community the club is determined to nurture. Norwich’s new approach may have been born out of necessity. It has taken some time to adjust to. But the result might just be a club supporters can be even more proud of.