BIG BOYS SHOULD FO­CUS ON BAT­TLE TO GO UP...

The Football League Paper - - LEAGUE ONE -

I CAN’T un­der­stand why so many Cham­pi­onship clubs are kick­ing off about the £595m TV deal the EFL have signed with Sky.

The fig­ures are as­tro­nom­i­cal and, for me, it’s free money. You’re get­ting £3m be­fore you’ve kicked a ball or sold your im­age rights.

For a club like Rother­ham, that’s prob­a­bly half their play­ing bud­get. That’s why I don’t think you’ll see many lower-end clubs mak­ing too much noise.

With the big­ger ones, it’s a feel­ing of en­ti­tle­ment. The likes of Mid­dles­brough, As­ton Villa, Leeds – they’ve touched the Pre­mier League and al­most ex­pect big money.

It comes from a cer­tain stan­dard of liv­ing, like ex-play­ers. You re­tire, the money dries up. In­stead of eat­ing out three times a week, it’s only one.

And in­stead of get­ting a costa ev­ery morn­ing, you buy a plas­tic cup and make your own cof­fee at home.

We’re told the Cham­pi­onship is the fourth-most pop­u­lar league in Europe, it’s big­ger than this or that. But if that’s the case, why does no­body but Sky want to buy the rights?

I be­lieve the deal is in and around the best that chief ex­ec­u­tive Shaun Har­vey could ne­go­ti­ate.

I’m sure he’s worked his nuts off to get that money. The big boys kick­ing up a stink would be bet­ter off sav­ing their en­ergy and fo­cussing on max­imis­ing their re­sources to get into the Pre­mier League.

DEAL: Shaun Har­vey

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