Coffee is no longer a drink – it’s a liquid meal
They call it a Millionaire’s Latte, because it’s £1.99, and it comes with squirty chocolate cream in a cup with a reindeer on it. Fair play, McDonald’s, you have correctly identified the stuff rich people like: liquid food; chewing is for losers. Coffee shops are operating, universally, on the principle that the market is full of pent-up demand to find extra food hidden in coffee. Shortcake, mince pies, pumpkins, cinnamon rolls – it doesn’t actually matter what, so long as you weren’t expecting it. The festive season then frees the beast, and supply sprays forth to meet this thwarted appetite.