Could you stop buying clothes for a year?
Splashed out in the sales? Cashed in your Christmas gift cards? The average Briton spends more than £1,000 on new clothes and shoes each year, according to the statistics agency Eurostat. But with a focus now on the environmental impact of the fashion industry, some of the bloggers, vloggers and influencers who cut their teeth sharing details of an endless array of new clothes and products are changing tack – enter the “no-buy” movement.
The idea is simple: instead of buying new clothes or beauty products, you make a commitment to use the things you already own. Some people, such as the beauty blogger Hannah Louise Poston, sign up to a “no-buy year” – and document their progress in much the same way that they once tracked purchases. Others pledge not to buy for a few weeks or months or opt for “low-buy” options with a strict spending cap.
“Social media puts pressure on people to spend money they don’t have,” says Katherine Ormerod, the author of Why Social Media is Ruining Your Life. She began a fourweek “no buy” last month. With YouTube videos titled “$2,000+ makeup & beauty haul!” receiving more than 640,000 views, it is little wonder that many of us feel encouraged to overspend; the temptation and “buzz” of getting your hands on the latest product can apparently be hard to quell. Having new things feels good, says Ormerod. But wearing treasures that have an emotional resonance can feel incredible, too – something you don’t hear about in the social media context because it doesn’t make anyone any money.
Of course, many online influencers ers have well-stocked wardrobes and bathroom cabinets, and are given the items they use and wear in posts, or are paid to wear them, but Ormerod od is committed to not wearing any new products or clothes she is given. “I want to reassure people they don’t have to spend a wedge on fashion n every month to look stylish and there’s no such thing as ‘so last season’ ason’ any more,” she says. “True style has as never been about that anyway.”
Is this the end of ‘so last season’?; Katherine Ormerod (below)