Could you stop buy­ing clothes for a year?

The Guardian - G2 - - News - Leah Harper

Splashed out in the sales? Cashed in your Christ­mas gift cards? The av­er­age Bri­ton spends more than £1,000 on new clothes and shoes each year, ac­cord­ing to the sta­tis­tics agency Euro­stat. But with a fo­cus now on the en­vi­ron­men­tal im­pact of the fash­ion in­dus­try, some of the blog­gers, vlog­gers and in­flu­encers who cut their teeth shar­ing de­tails of an end­less ar­ray of new clothes and prod­ucts are chang­ing tack – en­ter the “no-buy” move­ment.

The idea is sim­ple: in­stead of buy­ing new clothes or beauty prod­ucts, you make a com­mit­ment to use the things you al­ready own. Some peo­ple, such as the beauty blog­ger Han­nah Louise Pos­ton, sign up to a “no-buy year” – and doc­u­ment their progress in much the same way that they once tracked pur­chases. Oth­ers pledge not to buy for a few weeks or months or opt for “low-buy” op­tions with a strict spend­ing cap.

“So­cial me­dia puts pres­sure on peo­ple to spend money they don’t have,” says Kather­ine Ormerod, the au­thor of Why So­cial Me­dia is Ruin­ing Your Life. She be­gan a four­week “no buy” last month. With YouTube videos ti­tled “$2,000+ makeup & beauty haul!” re­ceiv­ing more than 640,000 views, it is lit­tle won­der that many of us feel en­cour­aged to over­spend; the temp­ta­tion and “buzz” of get­ting your hands on the lat­est prod­uct can ap­par­ently be hard to quell. Hav­ing new things feels good, says Ormerod. But wear­ing trea­sures that have an emo­tional res­o­nance can feel in­cred­i­ble, too – some­thing you don’t hear about in the so­cial me­dia con­text be­cause it doesn’t make any­one any money.

Of course, many on­line in­flu­encers ers have well-stocked wardrobes and bath­room cab­i­nets, and are given the items they use and wear in posts, or are paid to wear them, but Ormerod od is com­mit­ted to not wear­ing any new prod­ucts or clothes she is given. “I want to re­as­sure peo­ple they don’t have to spend a wedge on fash­ion n ev­ery month to look stylish and there’s no such thing as ‘so last sea­son’ ason’ any more,” she says. “True style has as never been about that any­way.”

Is this the end of ‘so last sea­son’?; Kather­ine Ormerod (be­low)

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