The tea test and wa­ter fil­ter jug

The Guardian - Weekend - - Fashion | Sali Hughes -

Al­most 50 years ago, Brita launched its first wa­ter fil­ter jug for home use. The founder demon­strated its ben­e­fits by mak­ing two cups of tea - one with tap wa­ter and one with Brita-fil­tered wa­ter-and asked peo­ple to judge them. Today, the UK Tea Academy rec­om­mends Brita-fil­tered wa­ter for op­ti­mum tea. Lights, car­tridge, ac­tion The Brita Style wa­ter fil­ter jug now comes with Max­tra+ fil­ter tech­nol­ogy and an ad­vanced "smart light" traf­fic-light in­di­ca­tor to no­tify you when you need to re­place your fil­ter car­tridge. Finer fil­ter­ing The Max­tra+ car­tridge has a new for­mula, with a 25% finer mesh for bet­ter re­duc­tion of coarse par­ti­cles. Mi­cro-car­bon pearls re­duce chlo­rine and or­ganic im­pu­ri­ties, which af­fect the taste and odour of food and drink. Ion-ex­change pearls ab­sorb me­tals and re­duce Limescale, not only giv­ing you bet­ter tast­ing tea, but mak­ing your ket­tle Last longer, too,

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