Baroque and roll Versace pushes the boundaries
Daring is how Donatella Versace describes today’s man – or at least the man who wears Versace. At the brand’s menswear show in Milan, the designer showed a mash-up of textures and palettes to the soundtrack of Supermodel (You Better Work) by the drag queen RuPaul – highlighting that men have more freedom than ever to express themselves through fashion.
“Everything has changed, and today’s society allows everyone a greater freedom to express themselves with their clothes as well as with their actions,” she told guests at the weekend. For autumn/winter 2019, Versace’s man will be mixing things up in Prince of Wales tailoring teamed with transparent plastic trousers, baroque and bondage motifs, and Beetlejuice stripes.
Versace is right to monitor the zeitgeist. Not only is the menswear market booming, but all eyes have been on the brand’s bottom line since its acquisition by Capri Holdings (formerly the Michael Kors group) in December for £1.6bn.
Back in Italy at the first show since the deal, Versace showed she understood the importance of evolution on the catwalk as much as in the boardroom. “In the 90s there was such a specific idea of a man, but since then, fashion has evolved dramatically and today one cannot define men in just that way … What I wanted to show in this collection are the different facets of a man, who … has gained the courage he didn’t have before.”
Beetlejuice stripes and baroque motifs featured in Versace’s first show since the brand was bought by Capri Holdings