The Herald

Persimmon profits up 52% as Scottish sales take off

Housebuild­er’s pre-tax profit up from £148m to £225m on back of 12% revenue growth Pearson issues profits warning

- GREIG CAMERON DEPUTY BUSINESS EDITOR

HOUSEBUILD­ER Persimmon has posted a 52% rise in profits and says sales in Scotland so far this year are around 10% up.

Pre-tax profits increased from £148.1 million to £225.1m across 2012 on the back of 12% revenue growth from £1.54 billion to £1.72bn.

The company completed 9903 homes, up from 9360, while the average selling price grew 6% on the year to £175,640.

The north division, which includes Scotland, accounted for the largest number of new homes at 2236 although average selling prices were down around 2% due to a wider mix of affordable developmen­ts.

Persimmon intends to boost its number of constructi­on sites across the UK by around 5% to 390 before the summer as it expects demand to remain steady.

Mortgage availabili­ty remains a constraint in the sector but the UK Government-backed Funding for Lending scheme is helping to reduce mortgage interest rates while further publicly backed equity schemes are also having an impact.

Jeff Fairburn, group managing director, said: “Funding for Lending has really helped and we have seen mortgage rates come down circa 45 basis points on standard mortgages this year and 30 basis points on new buy.

“That is giving more people access to affordable mortgages.”

Mr Fairburn said the company is now seeing regular sales from the Scottish MI New Home scheme.

He said: “It was introduced after the English version which is called New Buy. Our experience was New Buy got off to a slow start with around 5% of sales and it has now moved through to 12% to 13%.

“Everybody is now getting comfortabl­e and using MI New Home and we are already getting 10% of volumes coming through.”

Mr Fairburn, who will take over as Persimmon chief executive this year, said the company does not expect any large upswing in the property market outside of London in 2013.

We are seeing a good start to the year and the signs are promising as our forward sales position is 9% ahead

He said: “We are seeing a good start to the year and the signs are promising as our forward sales position is 9% ahead.

“We see a similar pattern across [the UK] except for more London centric property. We have good interest right across the schemes we have got.

“In Scotland we reviewed our offering and house types and tried to cover a bit lower down the market and provide more affordabil­ity.

“We have seen a better start in [2013] Scotland [that across the UK] with sales rates up about 10% and that is largely down to the mix we are offering in terms of house types.”

Keith Bowman, analyst at financial services company Hargreaves Lansdown, said: “Persimmon has delivered strong prog ress, with the performanc­e underwritt­en by highly supportive government measures. Initiative­s to encourage first time buyers are clearly playing their part, whilst the Government’s Funding for Lending scheme does appear to be easing the problem of mortgage availabili­ty.

“Like rivals, Persimmon continues to court new land in the south of the country, a factor which could raise prices, whilst recent weakness in the pound may eventually heighten raw material prices such as timber.

“Nonetheles­s, pr o g r e s s continues to be made.” BRITISH learning and media g roup Pearson warned earnings would stall this year as it launched a £150 million overhaul to counter a tough advertisin­g market and tighter educationa­l budgets.

The group’s new chief executive John Fallon, who took over from Majorie Scardino in January, said the plan would help deliver faster growth from 2015.

Shares in the owner of the world’s biggest education technology business and the Financial Times newspaper, fell 5.5% to 1148 pence, hitting their lowest level since June last year.

The group issued a rare downgrade to forecasts in January as sluggish advertisin­g and weaker educationa­l funding in developed markets squeezed profits.

The weakening conditions come at a time of widespread change for the FTSE 100 company. As well as a new boss, it is merging Penguin with Random House, owned by Germany’s Bertelsman­n.

It also faces constant media speculatio­n as to whether it will sell its FT Group, although this was denied by the new chief executive: “I have said the business is not for sale, nor have we initiated, conducted, encouraged in any shape or form, any sort of process whatsoever, nor have I had any conversati­ons with anybody about the sale of the FT.”

Liberum analyst Ian Whittaker said: “The key feature of Pearson’s 2012 results was the very weak guidance for 2013 and implied for 2014, which should lead to significan­t consensus downgrades.”

Pearson said full-year adjusted earnings per share fell 3% to 84.2 pence, in line with its January guidance, on revenue up 4% to £6.1 billion.

 ??  ?? POSITIVE: Group managing director Jeff Fairburn said the Funding for Lending scheme had helped to increase mortgage accessibil­ity.
POSITIVE: Group managing director Jeff Fairburn said the Funding for Lending scheme had helped to increase mortgage accessibil­ity.

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