Keep your friends close

WE’VE also enjoyed the new book Political Communication In Britain featuring an interview with advertising guru Jeremy Sinclair, chairman of Toryloving M&C Saatchi. He recalls being drafted in to help Labour-dominated Better Together in late 2014. “They were the worst client: inefficient, dogmatic, unyielding.” Annoying? Not at all. “We took great comfort from this,” Jez confides, “because we thought ‘these boys are going to be the opposition when it comes to the election,’ and so it transpired.” Some of those “boys” now run Kezia Dugdale’s office.