Investment specialist Copylab eyes up expansion Down Under

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KEVIN SCOTT

to offer its services in Australia, and that teaming up with a local business allowed it to achieve presence quickly and effectively.

“Australia is number six in the world for investment funds so it’s an obvious place for us to be,” said Mr Hunter, adding that just less than half the business’ existing clients operate in Australia.

“The infrastructure [for that region] is built in Hong Kong and Singapore, and Australia is an opportunity to expand our reach into other markets that are important for big asset management clients of ours,” he said.

Copylab recently launched a partnership with Riyadh-based Advert One to gain a foothold in the Middle East, and the deal with Lexicon will work in the same way.

Lexicon develops content marketing strategies for Copylab, while for its part, Copylab can offer scale to help Lexicon grow.

Copylab broke through the £2 million revenue mark last year, having grown seven-fold in the four years since expansion began.

“We’ve got ambitious targets for this year to grow by 50 per cent globally, with around

Copylab founder Ross Hunter said it was crucial for the business to be able to offer its services in Australia. half of that coming from the UK,” said Mr Hunter. “That’s still quite aggressive growth for the UK given it’s a mature market for us.

“The overseas business has only been going for 18 months and we have spent that time building awareness so we’re hoping this year is when we start to see the fruits of our labours.”