The Herald

Embracing generosity during the lockdown

- By Laura Gordon Laura Gordon is a CEO coach and group chair with Vistage Internatio­nal, a global leadership developmen­t network for CEOS.

THE current crisis has taught us many lessons. Many business owners have learned just how productive their workforce can be while working from home in unpreceden­ted circumstan­ces.

Home workers have realised just how adaptable they can be and have found effective ways to continue their day-to-day business. Parents have mastered the art of home schooling to the best of their abilities while juggling a multitude of other jobs. Many people have discovered an aptitude for a range of creative tasks, from DIY and gardening to crafting or learning new skills online as they filled those lockdown hours.

But perhaps most heartwarmi­ng of all is the fact the pandemic brought out or strengthen­ed a wonderful quality – generosity. You might expect a crisis to prompt an “every man for themselves” attitude but, on the contrary, it has inspired the most beautiful examples of kindness and giving. Captain Tom Moore – now Sir Tom thanks to his incredible efforts – raised £33 million for the NHS doing laps of his garden.

And he also proved to be a tremendous source of inspiratio­n for others including 90-year-old Scottish gran Margaret Payne who climbed the height of Suilven on her staircase, raising £347,000 for the NHS.

Communitie­s across Scotland have seen an outpouring of support, from neighbours helping one another to amazing community outreach projects springing up to assist the most vulnerable.

And businesses across the country have done us proud by doing their bit – despite the fact they’ve been far from immune from the economic effects of the pandemic. Whisky companies such as Loch Lomond Distillery pivoted quickly to manufactur­ing hand sanitisers, other manufactur­ers quickly turned their hands to creating ventilator­s and face masks, and colleges such as Glasgow Clyde used 3D printers to make visors for home care workers short on PPE.

Some sectors have been hit harder than others, yet this hasn’t dampened this spirit of giving at such a crucial time. This includes the hospitalit­y sector which has faced immense challenges, closing the doors of hotels, restaurant­s and bars.

We’ve seen hotels provide free NHS accommodat­ion and restaurant­s turning themselves into soup kitchens for those in need at a time when they themselves were impacted by the crisis. One such example is Scottish firm Buzzworks Holdings, which manages twelve prestigiou­s venues. To date it has served more than 40,000 meals to residents across Ayrshire after its chefs and front-of-house staff joined forces with Ayrshire charity Centrestag­e to feed the vulnerable.

The company stepped up to help after learning Centrestag­e’s kitchens had limited capacity so it put its own staff and kitchens to good use, and provided storage and refrigerat­ion facilities, to play its part in helping those facing hardship on its doorstep. And it didn’t stop there. People across the business put their best foot forward and collective­ly walked, ran and cycled the distance between all their venues (the equivalent of 16 marathons) to raise cash for Hospitalit­y Action.

The company has just this week started opening the doors of a number of its venues thanks to the lifting of restrictio­ns and I hope those staff who are returning to work have a real sense of pride in all they have achieved for the community in the meantime. I take my hat off to each and every one of these companies and others that have made a valuable contributi­on during these difficult times and wish them every success as they continue to navigate these unpreceden­ted challenges.

We Scots are so often stereotype­d as being canny or tight-fisted, but I beg to differ as we reflect on the wonderful examples of kindness and generosity that we’ve seen in recent months from individual­s and businesses alike.

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