Britons more tempted to eat beige food in the winter months, survey reveals

MORE than a quarter of the food Britons eat each week is beige despite bright-coloured hues known to be better for your body and mood, according to a survey.

A study of 2,000 adults found 34 per cent of people would avoid certain foods purely based on their colour.

Consumers are most likely to turn their noses up at foods with dark hues like black, blue and purple, while 20% don’t eat anything green.

But bright-coloured foods can improve people’s moods, with bananas (40%), berries (43%) and strawberries (53%) all said to impact positively.

It also emerged that 45%t confessed to being aware that they eat too many beige foodstuffs, and should add more colour to their plates.

The study was commissioned by British kitchen appliance manufacturer Stoves.

Jane Rylands, from Stoves, said: “The research has shown us that adding a variety of colours into the kitchen can have a really positive impact on your mood, which is especially important as we head into a second lockdown during the winter months.

“Mixing up what’s on your plate to make it as colourful as possible not only looks great, it does your body good while also improving your mood.

“Experimenting with colours in the kitchen is an interesting challenge for keen cooks, and the results are well worth the test of skills.”

The study also found that three in 10 adults would even go so far as to suggest the colour of food affects the way it tastes. And a quarter believe these tastes change as you get older.

On an average day, adults believe they eat foods of five different colours, according to the Onepoll research.

In order of likelihood to be consumed, these will most often be green, beige, brown, white and yellow. But just under a fifth think they eat more beige food during the early winter months of November and December.