TV chef Stein in salmon storm

RICK Stein’s online shop was blasted by campaigners after claims it misled customers by advertising its salmon was caught in England – but was actually from the Faroe Islands.

Anti-salmon farming campaigner Don Staniford launched a complaint against the celebrity chef’s store, which referenced two English rivers when describing its smoked salmon.

He said the firm needed to be more honest about where its salmon was from and launched a complaint with Cornwall Council over the “misleading” description.

Stein’s website has now changed the packaging to say the fish is from the Faroe Islands but said it “did not attempt to mislead consumers”.

Before amendment, the packaging read: “Severn & Wye Smokery is situated on the edge of the Royal Forest of Dean between two of England’s most celebrated salmon rivers. It is there that they practice the old-fashioned art of smoking only the highest quality fish and meat.”

Scottish Salmon Watch director Mr Staniford, who recently appeared in Netflix hit Seaspiracy, argued the original description was “misleading”.

Mr Stein’s company said it had used its supplier’s description as “we thought it a good and accurate description”.