Glasgow bakery secures Lidl steak bake deal

A SCOTTISH baker has hailed securing a new six-figure deal with Lidl to supply rolls, cakes and an exclusive new range of savoury bakes.

The new Mortons Rolls range includes new Ferguson’s Steak Bakes, Cheesy Bean Bakes and Chicken Curry Bakes.

Employing over 260 people, the independentlyowned company began making traditional morning rolls in 1965 before venturing into cakes, biscuits and the Scottish breakfast staple, potato scones.

With significant investment being made in new machinery alongside the creation of new jobs, the new savoury line is part of the bakery’s commitment to diversifying its range and business growth.

Mortons Rolls has produced morning rolls, potato scones and sweet treats for the supermarket for over 17 years and is one of its longest-standing Scottish suppliers, but the new contract includes an exclusive range of savoury bakes for the first time. Alastair Sherry, of Mortons Rolls, said: “We know morning rolls inside out and we’ve spent decades maintaining the traditional methods of baking with our team now producing over one million a week.

“Venturing into savoury bakes was the natural next step for us and our partnership with Lidl helped us to do just that through the new contract and their ongoing support for our business.”

Paul Mcquade, of Lidl, said: “We’re incredibly proud to work with Mortons Rolls – they have been at the forefront of our commitment to supporting Scottish producers and have become a valuable partner. Our longstanding and close relationship with the team has enabled us to strategically explore exciting new product lines and bring them exclusively to our shelves.”