Gym owner crowned by Lord Sugar

FITNESS studio owner Rachel Woolford has become Lord Alan Sugar’s latest business partner after winning this year’s series of The Apprentice.

Woolford, who launched her boutique gym business North Studio during Covid, went head-to-head with fellow finalist Phil Turner to secure Lord Sugar’s £250,000 investment and form a partnership with the business mogul.

After she was declared the winner during yesterday’s finale, she said landing the investment was “something beyond my wildest dreams”.

And Campbell felt the fitness studio owner was a “great advocate” for her product and service, but questioned if she could scale her business beyond the gyms she had already done.

After the two finalists presented their final pitches to Lord Sugar, the business magnate came to his decision.

He said: “This is a very tough decision, I’ve got to say because I’ve got two very, very credible people in front of me.

“I’ve got Rachel, who claims she’s making money and that she’s going to make even more when she gets the second gym up and running – but gyms are, with all due respect, two-a-penny.

“Specialist pies are not and it’s a market that I’m very interested in, but how can I be interested in it if there’s no light at the end of the tunnel?

“There’s a loss-making business at the moment which you tell me is going to turn around and be OK.”

Lord Sugar continued: “It’s very, very hard for me. I’m having trouble here. But my gut feeling is telling me that, Rachel, you’re going to be my business partner.”

The series started with 18 hopeful candidates and a first task which saw them sent to the Scottish Highlands, to host a corporate retreat. Over 12 weeks, the candidates were whittled down to the final two.