EUROPE’S MOST UNUSUAL ISLAND FASHION
Fashion in Helsinki is an annual event committed to providing emerging design talents in northern Europe with global exposure. The three-day event in the capital is a convergence of passion and creativity. Here are my highlights.
We were whisked to the idyllic island of Uunisaari at sunset for the Pre-Helsinki castaway presentation. Representing a curated selection of Finnish designers, this explored the theme of survival through collaboration and creativity in extreme circumstances. Visit @prehelsinki on Instagram.
Upon arriving in Finland, I and a fellow beauty-obsessed Scots journalist picked up on the Finns’ glowing skin. After several conversations on their beauty regimes, we realised the key was not a product but their daily trip to the sauna. An integral part of the culture, we’re told 20 minutes in the sauna replaces their morning workout. We got the chance to get our own Finnish glow when invited to the sauna after the Pre-Helsinki fashion presentation. Sauna post fashion show? Only in Helsinki!
AALTO UNIVERSITY GRADUATE SHOW Fashion in Helsinki concluded in style with Naytos18, the Aalto University graduate fashion show, a design school with an international reputation. The collections were a stark contrast to the minimalist, ready-to-wear Finnish designs showcased earlier in the trip. Bold colours, extravagant use of textures, each collection portrays a strong identity.
A fashion trip would not be complete without a substantial level of champagne consumption. If you have ever wondered if any other nation could drink quite like the Scots, rest assured Finland can compete. Finlandia vodka is the Finnish beverage of choice and no lemonade required, locals drink it straight. Or visit restaurant Pontus for an array of red, white and rose wines.