The Herald Magazine - - etc TRAVEL - FASH­ION FESTIVAL


Fash­ion in Helsinki is an an­nual event com­mit­ted to pro­vid­ing emerg­ing de­sign tal­ents in north­ern Europe with global ex­po­sure. The three-day event in the cap­i­tal is a con­ver­gence of pas­sion and cre­ativ­ity. Here are my high­lights.

We were whisked to the idyl­lic is­land of Uu­nisaari at sun­set for the Pre-Helsinki cast­away pre­sen­ta­tion. Rep­re­sent­ing a cu­rated se­lec­tion of Fin­nish de­sign­ers, this ex­plored the theme of sur­vival through col­lab­o­ra­tion and cre­ativ­ity in ex­treme cir­cum­stances. Visit @pre­helsinki on In­sta­gram.


Upon ar­riv­ing in Fin­land, I and a fel­low beauty-ob­sessed Scots jour­nal­ist picked up on the Finns’ glow­ing skin. Af­ter sev­eral con­ver­sa­tions on their beauty regimes, we re­alised the key was not a prod­uct but their daily trip to the sauna. An in­te­gral part of the cul­ture, we’re told 20 min­utes in the sauna re­places their morn­ing work­out. We got the chance to get our own Fin­nish glow when in­vited to the sauna af­ter the Pre-Helsinki fash­ion pre­sen­ta­tion. Sauna post fash­ion show? Only in Helsinki!

AALTO UNIVER­SITY GRAD­U­ATE SHOW Fash­ion in Helsinki con­cluded in style with Nay­tos18, the Aalto Univer­sity grad­u­ate fash­ion show, a de­sign school with an in­ter­na­tional rep­u­ta­tion. The col­lec­tions were a stark con­trast to the min­i­mal­ist, ready-to-wear Fin­nish de­signs show­cased ear­lier in the trip. Bold colours, ex­trav­a­gant use of tex­tures, each col­lec­tion por­trays a strong iden­tity.


A fash­ion trip would not be com­plete with­out a sub­stan­tial level of cham­pagne con­sump­tion. If you have ever won­dered if any other na­tion could drink quite like the Scots, rest as­sured Fin­land can com­pete. Fin­lan­dia vodka is the Fin­nish bev­er­age of choice and no lemon­ade re­quired, lo­cals drink it straight. Or visit restau­rant Pon­tus for an ar­ray of red, white and rose wines.

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