Ban aims to tackle obesity

NEW rules banning junk food advertising across all children’s media are coming into effect as part of efforts to tackle childhood obesity.

Ads for food or drink high in fat, salt or sugar (HFSS) must no longer appear from Saturday across all non-broadcast media targeted at under16s under the rules from the Committee of Advertising Practice.

The changes bring media such as print, cinema, online and social media, into line with television. They ban ads that directly or indirectly promote HFSS products from appearing in children’s media or other media where children make up more than 25 per cent of the audience.