Broad­band speeds 51% slower than ad­ver­tised

The Herald - - NEWS -

BRI­TISH house­holds are pay­ing for broad­band speeds that are on av­er­age 51 per cent slower than ad­ver­tised, ac­cord­ing to a study.

Cus­tomers pay­ing for speeds of up to 38 megabits per sec­ond (Mbps) are only re­ceiv­ing on av­er­age half that at 19Mbps, re­sults from 235,000 uses of the Which? broad­band speed checker tool found.

From May 23, home broad­band providers must en­sure that at least 50% of their cus­tomers can achieve ad­ver­tised speeds at peak time un­der a crack­down to pre­vent mis­lead­ing claims.

Cur­rent stan­dards al­low firms to ad­ver­tise “up to” speeds as long as they are avail­able to a min­i­mum of just 10% of cus­tomers, re­sult­ing in wide­spread com­plaints from gov­ern­ment, con­sumer groups and the pub­lic.

The Which? find­ings re­vealed wide­spread dif­fer­ences be­tween the speeds ad­ver­tised and those de­liv­ered, with re­sults show­ing the faster the ad­ver­tised speed, the fur­ther away it was from the ac­tual speed recorded.

Con­sumers pay­ing for a pack­age of up to 200Mbps were on av­er­age only able to re­ceive av­er­age speeds of 52Mbps – just 26% of the speed promised.

Alex Neill, Which? man­ag­ing di­rec­tor of home ser­vices, said: “This change in the rules is good news for cus­tomers who have been con­tin­u­ously let down by un­re­al­is­tic ad­verts and broad­band speeds that won’t ever live up to ex­pec­ta­tions.”

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