Mcvitie’s takes the bis­cuit by mar­ket­ing 28 inch tube of Jaffa Cakes as one yard

The Herald - - NEWS - JACK MC­GRE­GOR

BIS­CUIT gi­ant Mcvitie’s has come un­der fire for shrink­ing the size of their Christ­mas “yard” of Jaffa Cakes to just 28 inches – and in­clud­ing eight fewer treats.

Last year the snack gi­ant came un­der fire when a reg­u­lar pack shrunk from 12 cakes to 10. And now Mcvitie’s has re­duced the num­ber of Jaffa Cakes in its Christ­mas prod­uct from 48 to 40 – but the price has not changed with it.

The fes­tive of­fer­ing still sells for £3 in Tesco and is no­tice­ably smaller than last year’s ver­sion, weigh­ing in at just un­der 500g com­pared to the 750g pack sold in pre­vi­ous years.

On the com­pany’s Ama­zon page, they are ad­ver­tis­ing the tube as “Jaffa Cakes Mas­sive Xmas Tube – A Yard of Jaffa” de­spite the tube be­ing 32 inches long, in­clud­ing four inches of con­tent-free filler (a yard is, of course, 36 inches). The item con­tains four boxes of the new stan­dard size box of 10 that was phased into shops last Septem­ber.

A dis­ap­pointed cus­tomer said: “I al­ways get a yard of Jaffa Cakes in the run-up to Christ­mas. I’m sorely dis­ap­pointed that they’re smaller and con­tain fewer cakes. It’s just the so­ci­ety we live in, I sup­pose – mul­ti­mil­lion pound com­pa­nies shav­ing costs by con­ning the con­sumer with smaller prod­ucts for the same price.”

The or­ange jelly-filled favourite hit the UK mar­kets in the 1920s and is named af­ter Jaffa or­anges.

A spokesper­son from Mcvitie’s said: “It was over a year ago that we an­nounced changes to the pack sizes of our Jaffa Cakes.

“Th­ese changes in­cluded more op­tions for Jaffa lovers, in­tro­duc­ing snack and shar­ing-style packs.”

„ A box of Jaffa Cakes has shrunk in size again.

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