Mcvitie’s takes the biscuit by marketing 28 inch tube of Jaffa Cakes as one yard
BISCUIT giant Mcvitie’s has come under fire for shrinking the size of their Christmas “yard” of Jaffa Cakes to just 28 inches – and including eight fewer treats.
Last year the snack giant came under fire when a regular pack shrunk from 12 cakes to 10. And now Mcvitie’s has reduced the number of Jaffa Cakes in its Christmas product from 48 to 40 – but the price has not changed with it.
The festive offering still sells for £3 in Tesco and is noticeably smaller than last year’s version, weighing in at just under 500g compared to the 750g pack sold in previous years.
On the company’s Amazon page, they are advertising the tube as “Jaffa Cakes Massive Xmas Tube – A Yard of Jaffa” despite the tube being 32 inches long, including four inches of content-free filler (a yard is, of course, 36 inches). The item contains four boxes of the new standard size box of 10 that was phased into shops last September.
A disappointed customer said: “I always get a yard of Jaffa Cakes in the run-up to Christmas. I’m sorely disappointed that they’re smaller and contain fewer cakes. It’s just the society we live in, I suppose – multimillion pound companies shaving costs by conning the consumer with smaller products for the same price.”
The orange jelly-filled favourite hit the UK markets in the 1920s and is named after Jaffa oranges.
A spokesperson from Mcvitie’s said: “It was over a year ago that we announced changes to the pack sizes of our Jaffa Cakes.
“These changes included more options for Jaffa lovers, introducing snack and sharing-style packs.”
A box of Jaffa Cakes has shrunk in size again.