ACTION ON DRINKS
We’re offering people an even greater choice of drinks with low or no sugar.
In Great Britain we make more than 20 brands and 80 different drinks. Sparkling soft drinks with and without sugar. Waters. Mixers. Juice drinks. Iced tea. Ready-to-drink coffees. Organic drinks too.
Since 2010, we’ve launched 91 new drinks with low or no sugar, meaning all of our carbonated drinks have a low or no sugar alternative. These now make up 67% of all of our sales. And we have taken out over 54,000 tonnes of sugar from our drinks by reformulating 43 of our products, reducing our sugar use by over 30%.
We lead our marketing activities with low or no sugar products and ensure that all our marketing is created for an audience of 16 or over. And to help people make more informed choices we have adopted the UK’s Multiple Traffic Light Front of Pack Labelling and expanded our range of pack sizes.
We’re continuing to evolve and expand our range all the time to ensure we’ve got a drink for everyone, whatever the occasion.
To get in contact email Jim Fox email@example.com