THAT’S MY RACKET!
The online fashion giant Asos has given everyone one less excuse to get moving, with the launch of its debut activewear line. Sarah Young gives the collection game, set and match
Online retailer Asos has launched a brand-new activewear line for both men and women.
One of the world’s leading fashion destinations for twentysomethings, Asos is about to make working out a whole lot less daunting with its new collection of fitness garb under the moniker Asos 4505.
A launch which follows the company’s “More Reasons To Move” campaign earlier this year featuring a diverse cast of models – with freestyle footballer Lisa Zimouche, DJ Jessica Skye and body positivity and disability advocate Mama Cax among them – the collection aims to empower men and women of all ages,
shapes, sizes and abilities to get active. And, while the range of rainbow-coloured prints and textures is undoubtedly pleasing to the eye, each piece has the added bonus of seasonless technology and high-performance fabrics to ensure you get the very best from your fitness gear. For women, the first drop includes everything from reflective-detailed jackets and T-shirts to all-in-one yoga outfits, leggings and even the odd bit of ski clothing. What’s more, 4505 includes maternity items, as well as tall, petite and “curve” with sizes running from a UK 4 to 30.
The menswear collection also has something for everyone including basketball-style shorts, printed running tights with compression, track jackets and gilets.
Available to buy online now, the new range is starts from £10.