Football needs drastic change – just not Project Big Picture’s changes
The split in football about ‘Project Big Picture’ is so profound that it rages in predictions about what will come next.
As early as Sunday afternoon, some influential figures in the governing bodies were declaring it “dead in the water”, but sources close to the negotiations were saying they feel they can get it through. The belief is that Joel Glazer and John Henry – the main architects of the document – are going to “go all in”.
The one thing that can be said for certain is that the discussion isn’t going away, even if the full details of this document won’t come to fruition.
There are multiple strands to this incredible story by the Daily Telegraph’s Sam Wallace, from power to politicking, but perhaps the most important is how you deal with inequality.
This is the root of it, as well as the root cause of multiple problems in football. The sport was already coming to a watershed moment before Covid-19, and the crisis has only really accelerated that, as well as exposing the many fissures in the game so that they are in full view.
Many of “the 72” were already under existential threat. The game’s embrace of hyper-capitalism – to a greater degree than any other industry – has started to tangibly affect the sport, making it more predictable, and producing multiple glass ceilings.
These concerns are cornerstones of Project Big Picture. Richard Parry, the chairman of the English Football League (EFL), wants to save many of his clubs from financial oblivion. Henry, the owner of Liverpool, has long seen English football’s structure as illogical and believes it is no good for the Premier League that the majority of clubs who enter it are only there for survival.
As one source involved in the discussions told The Independent: “The reality is you could take any 14 EFL clubs and put them with the big six, and the product would be much the same – so why the huge difference in TV income?”
So, if you accept that football has almost unsolvable inequalities, and that EFL clubs will go bust within that, there is obviously a lot of logic in the plans.
It is why there was also logic to a lot of Parry’s sentiments, particularly one line on Sunday.
“Yes, there are bits that people won’t like,” the EFL chairman told Wallace. “All your points about the 14 and about competitive balance are absolutely valid. What do we do? Leave it exactly as it is and allow the smaller clubs to wither? Recognise we have an enormous gap, recognise we have a structure that depends [in the EFL] on owner funding? Or do we do something about it? And you can’t do something about it without something changing. And the view of our clubs is if the [big] six get some benefits but the 72 also do, then we are up for it.”
For all the talk of football’s biggest revolution since 1992, though, this is not smashing the system. It is a tacit admission of attempting to work within the system.
It is also why a lot of the plans are so appealing. Who could argue against a bail-out that immediately saves EFL cubs, and instantly puts in place structures that mitigate against financial failure in future? Who could have an issue with huge reparations, especially to the FA and grassroots good causes, that many in football have demanded from the Premier League for so long?
This would stabilise English football, and during the most volatile crisis the sport has ever seen. But this is also the problem, and one of the most profound arguments against Project Big Picture. It doesn’t just stabilise the game but put it in stasis, ossifying the existing power structure, freezing it at this point. It doesn’t just put in safeguards, but hard ceilings.
EFL clubs would be safe, but little more. It would be virtually impossible to ever rise up in that vintage way that is supposed to be one of the great virtues of the pyramid that Glazer professes to love.
A potential veto on club owners only further illustrates that. That is an incredible level of power, and yet still not as much as the change to the voting system. That, whereby six of the nine “legacy” clubs – the longest serving in the Premier League – would have the casting vote on any of the major decisions, is where the counter-argument really centres. It is actually what would really unanchor the top clubs from the rest of the game, in a manner that has only really been feared up to now, but never quite come true.
This would change that. It would be an evolution of the existing unequal system, rather than the true
revolution required. One of the primary reasons EFL clubs need help, after all, is because of an economic system imposed on them from above.
It could also have major unintended consequences. The big six would really be able to reshape the division as they see fit, something they are currently only capable of influencing. And whatever about the intentions of the current owners, there is the totally unknown problem of who their own next owners are.
All through any future changes, mind, the big six would persist as the monolith at the peak of the game. And why? Just because they managed to be big enough at a certain moment in time. It is only a few years since Henry himself complained it was only a big four that were attractive.
The flip side to all this is that the current status quo isn’t just a moment in time susceptible to the usual fluctuations of the game, but a situation already set in place by the game’s wider economic forces. Football has unintentionally manoeuvred itself so the super clubs are going to be the supremacy indefinitely. That’s now how the game is loaded. There is a strong argument, as articulated in these very pages, that it’s gone past the point of no return.
That’s the reality. The big six are not exactly going to be sanctioning the sport’s version of Das Kapital any time soon, so perhaps this is also the only realistic solution: accepting these circumstances and working within them.
It is also pointed that many see the changes as creating space for allowing Juventus owner Andrea Agnelli’s plans for an expanded Champions League, because some view all of this as an Agnelli-style move in the first place: putting out the most extreme version of the idea – said to be “draft 18” – so as to pre-emptively position the debate and get more changes through than might have been envisioned.
Whatever the truth in that, it doesn’t feel like this current plan is the full solution for English football. It has broader merits, but the fundamental and inescapable problem is that you don’t truly solve inequality by further institutionalising inequality. It is never a good idea in sport to ring-fence any set of teams.
This is the start and end of the argument, even if it is not the start and end of the wider discussion. Football needs drastic change – just not all the changes here.
The only truly workable solution to all of this is mass change to the distribution of TV money. It is the main source of inequality, and the upward drag that creates so many financial problems for clubs, and distorts competitive balance. For the big clubs, however, that is an idea that is certainly dead in the water. It leaves us with this...